In an exclusive marketing agreement, KISS bassist Gene Simmons has announced a five-year agreement to have the Nike swoosh logo on the sides of his dragon boots.
Simmons, co-founder of KISS, wears the dragon boots as part of his demon persona.
“I feel this is an excellent business partnership,” Simmons said in a statement. “I’d like to encourage our fans to ‘Just do it’ and attend our concerts and buy our merchandise.”
Simmons, a notorious non-drinker who did controversial ads for Miller Lite a few years ago, shrugged off accusations of the over-commercialization of KISS. “It’s just business,” he said. “Besides, I have guitar picks that are older than some of these critics of mine.”